Darkest Thorn (“Darkest Thorn,” “we,” “us,” or “our”) operates https://darkestthorn.com and its online store. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, create an account, place an order, contact us, or otherwise use our services.
1. Information We Collect
Depending on how you use our store, we may collect:
- Contact and account information: name, email address, phone number, username, password-related account data, and communication preferences.
- Order and delivery information: billing address, shipping address, products ordered, size selections, order value, shipping method, order notes, returns, refunds, and customer-service history.
- Payment information: payment method, payment status, transaction identifiers, and limited payment-related details returned by our payment provider. We do not store full card numbers or card security codes on our website.
- Device and usage information: IP address, browser type, device information, pages viewed, referring pages, timestamps, cookies, and similar technical information used to operate and protect the store.
- Reviews and communications: product reviews, messages, support requests, and other information you choose to provide.
2. How We Use Your Information
We may use personal information to:
- process payments, orders, shipping, returns, and refunds;
- create and manage customer accounts;
- provide customer support and respond to requests;
- send transactional messages about orders, accounts, security, and policy changes;
- prevent fraud, abuse, and security incidents;
- maintain, troubleshoot, and improve our website and services;
- comply with tax, accounting, legal, and regulatory obligations; and
- send marketing communications where permitted and, when required, with your consent. You may unsubscribe from marketing messages at any time.
3. Legal Bases for Processing
If European Economic Area or United Kingdom data-protection law applies, we process personal information under one or more of the following legal bases:
- Contract: to process and fulfill your order or provide requested services.
- Legal obligation: to meet tax, accounting, consumer-protection, and other legal requirements.
- Legitimate interests: to secure, operate, support, and improve our store, provided those interests are not overridden by your rights.
- Consent: where we ask for consent, such as for certain cookies or marketing. You may withdraw consent at any time.
4. Payments
We may use PayPal and other payment providers to process transactions. When you select a payment method, information required to process or support the payment—such as the purchase amount, billing information, email address, and transaction details—may be shared with that provider. Payment providers process information under their own privacy policies. For PayPal, see the PayPal Privacy Statement.
5. How We Share Information
We may share personal information only as needed with:
- payment processors and fraud-prevention providers;
- shipping carriers, logistics providers, and fulfillment partners;
- website hosting, email, security, analytics, and technical service providers;
- professional advisers such as accountants, insurers, and legal advisers;
- government authorities or other parties when required by law or necessary to protect rights, safety, and security; and
- a buyer or successor in connection with a merger, acquisition, restructuring, or sale of business assets.
We do not sell personal information for money. If our practices change, we will update this policy and provide any choices required by applicable law.
6. Cookies and Similar Technologies
Our website uses cookies and similar technologies that are necessary for functions such as the shopping cart, checkout, account login, security, language preferences, and site performance. We may also use optional analytics or marketing cookies only after they are configured and, where required, after obtaining consent. You can control cookies through the cookie banner and your browser settings. Blocking necessary cookies may prevent parts of the store from working correctly.
7. International Data Transfers
We and our service providers may process personal information in countries other than the country where you live, including China, the United States, and other locations where our providers operate. Where required, we use appropriate safeguards for international transfers and take steps designed to protect personal information in accordance with applicable law.
8. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including legal, accounting, fraud-prevention, warranty, dispute-resolution, and enforcement needs. Our current WooCommerce retention settings are:
- inactive customer accounts: 24 months;
- pending and failed orders: 7 days;
- cancelled orders: 30 days; and
- refunded and completed orders: 84 months.
Some information may be retained longer where required by law or where necessary to establish, exercise, or defend legal claims. When retention is no longer necessary, information may be deleted or anonymized.
9. Your Privacy Rights
Depending on your location, you may have rights to request access to, correction of, deletion of, restriction of, or portability of your personal information, and to object to certain processing. You may also withdraw consent where processing is based on consent and lodge a complaint with your local data-protection authority.
To submit a privacy request, email darkestthorn@163.com. We may need to verify your identity before completing a request. Some information may be retained when required by law or for legitimate business purposes permitted by law.
10. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no internet transmission or storage system is completely secure, and we cannot guarantee absolute security.
11. Children’s Privacy
Our store is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided personal information to us, contact us so that we can review and delete it where appropriate.
12. Changes to This Policy
We may update this Privacy Policy to reflect changes to our services, providers, or legal obligations. We will post the revised policy on this page and update the “Last updated” date.
13. Contact Us
For privacy questions or requests, contact:
Darkest Thorn
Email: darkestthorn@163.com
Website: https://darkestthorn.com